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The Santos, the Language of Time, and the Pasha of Marrakesh

In 1904, Louis Cartier responded to a practical request from his friend, the Brazilian aviator Alberto Santos-Dumont.

Mohammed AlMarwaniMohammed AlMarwani·05 Mar 2026·5 min read
The Santos, the Language of Time, and the Pasha of Marrakesh

Reflections on a Cartier Middle East Edition

In 1904, Louis Cartier responded to a practical request from his friend, the Brazilian aviator Alberto Santos-Dumont.

Santos-Dumont needed to read time while flying. Pocket watches required two hands. Aviation required one hand on the controls and the other on time.

Cartier’s answer was radical for its era: a watch worn on the wrist.

What began as a practical instrument for aviation would evolve into one of the most recognizable designs in modern horology, the Santos de Cartier.

More than a century later, the architecture remains unmistakable.

The rounded square case.

The exposed screws framing the bezel.

The seamless continuity between case and bracelet.

Few watches have preserved their identity with such discipline across generations.

The Santos does not reinvent itself.

It evolves carefully.

Almost diplomatically.

Occasionally, however, Cartier introduces a variation that changes the cultural tone of the watch without disturbing its structure.

The Middle East edition is one of those moments.


When a Dial Speaks a Different Cultural Language

At first glance, the watch remains unmistakably Santos.

The architecture is familiar. The proportions remain disciplined. The industrial elegance of the screws continues to define the design.

But the dial tells a different story.

Instead of Roman numerals, Cartier uses Arabic (العربية) numerals arranged around a deep green dial.

It is a subtle decision, yet culturally meaningful.

Arabic numerals form the mathematical language that shaped the modern world. Ironically, within European watchmaking tradition, Roman numerals often became the aesthetic language of luxury watches.

This edition quietly restores that original numerical heritage.

For collectors in the region, the effect is immediate.

The watch does not merely represent the Middle East.

It speaks its visual language.


Modern Construction Beneath a Historical Design

Technically, this is the large model Santos de Cartier powered by the manufacture automatic caliber 1847 MC.

The movement is modern, reliable, and engineered for daily wear rather than exhibition.

The case measures 39.8 millimeters with a thickness of 9.38 millimeters. These proportions allow the watch to maintain elegance while offering contemporary presence on the wrist.

The bezel is finished in ADLC, a dark amorphous diamond-like carbon coating that introduces a subtle architectural contrast against the steel case.

This small material decision shifts the personality of the watch.

The Santos becomes slightly more technical. Slightly more contemporary.

One of the most elegant details sits quietly on the crown.

Instead of Cartier’s traditional blue cabochon, this edition features a green faceted synthetic spinel echoing the tone of the dial and reinforcing the watch’s regional identity.

It is a small gesture, but Cartier has always understood that luxury lives in such details.

The watch is delivered with two straps.

A black rubber strap for everyday wear.

A green alligator strap for a more formal expression.

Both are equipped with Cartier’s QuickSwitch system, allowing the watch to transition easily between the two identities.


Why Regional Editions Matter

Regional editions in watchmaking can sometimes feel superficial.

A different dial color.

A small engraving.

A limited run designed primarily for marketing.

This Santos feels different.

The use of Arabic numerals does more than decorate the watch.

It acknowledges something that has quietly become true over the past two decades.

The geography of watch collecting has changed.

The Gulf, and particularly Saudi Arabia, has become one of the most sophisticated collector markets in the world.

Collectors here do not simply purchase watches.

They study them. They preserve them. They debate their meaning and their design.

And increasingly, they influence the visual language of the industry itself.

This watch reflects that shift.


Cartier and the Arab World

Cartier’s relationship with the Arab world did not begin with modern regional editions.

One of the most enduring stories in the Maison’s history reaches back to Morocco in the early twentieth century.

According to watchmaking lore, the powerful Pasha of Marrakesh, Thami El Glaoui, once approached Louis Cartier with an unusual request: a watch elegant enough for court yet robust enough to accompany him while swimming and bathing.

The result was said to be an early waterproof Cartier wristwatch whose design later inspired what we know today as the Pasha de Cartier.

Historians still debate whether the original piece truly existed, but the story itself reveals something important.

For more than a century, Cartier has maintained a quiet dialogue with the Arab world through relationships with collectors, patrons, and leaders who understood the cultural significance of objects made with permanence.

It is perhaps no coincidence that Cartier continues to create thoughtful Middle East editions today; the relationship between the Maison and the region has never been merely commercial, but cultural.


The Santos, Still Flying

More than a century after its creation, the Santos remains one of the most balanced designs in watchmaking.

It began with aviation.

It evolved through modern design.

And today it continues to adapt to new cultures without losing its identity.

In many ways, the Santos and the Pasha tell a similar story.

Both are watches born from personal relationships between Cartier and influential figures of their time.

Both reflect moments when culture, craftsmanship, and human need intersected.

And perhaps that is why watches like this still resonate so strongly with collectors in the Gulf today.

In this region, collecting has never been only about acquisition.

It has always been about continuity.

If the Santos represents Cartier’s dialogue with aviation, and the Pasha reflects its dialogue with the Arab world, then today’s collectors in the Gulf represent a third chapter in that story.

A chapter where culture, heritage, and mechanical time continue to move forward together.

Mohammed Almarwani

CEO, AllChrono

Saudi Arabian voice in horology

— Mohammed Almarwani, ACIArb, CEO, AllChrono

Mohammed AlMarwani
WRITTEN BYMohammed AlMarwaniChief Executive Officer

Mohammed is the Chief Executive Officer of AllChrono. He is a seasoned business leader with over 20 years of experience in the retail industry.

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